– WHO WE ARE? –
FOUNDERS STORY
Press & Communications
CVL PR was founded by Caroline van Loon, whose career spans art, fashion and luxury communications. She began her career at Christie’s in client development before moving into fashion with Vivienne Westwood, where she worked within the marketing team. Transitioning into public relations, Caroline gained extensive experience working with internationally recognised luxury brands across menswear, jewellery and lifestyle — including Brunello Cucinelli, Thom Sweeney and Silvia Furmanovich — while also supporting emerging international fashion and jewellery brands in establishing a presence within the UK market. Alongside this, she has worked with art and cultural clients such as Fashion Illustration Gallery. CVL PR was established as a boutique luxury communications agency offering a highly personal, hands-on approach, dedicated to delivering thoughtful and impactful results across all media channels.
– OUR SERVICES –
WHAT WE
OFFER
At CVL we specialize in offering a personalized and bespoke service in consumer PR. We build, manage, and maintain a positive brand image through strategic communication, media relations, and storytelling.
- Media relations and outreach
- Events & Brand experiences
- Press days, launches & curated brand moments
- Influencer and partner marketing
- Strategic consulting & collaborations
- Brand visibility & Partnerships
- Reputation management across earned, owned, and paid channels
